Welcome to strategy.sjsu.edu

List of all links (slides in green, readings in blue, assignments in red ) by class

Class 1, Aug 26, 2019
Buy the book - “Strategic Management 3rd edition Concepts and Cases”
Download - “Supplemental Readings in Strategy”
Download - Business Policy Game manual
Class 2, Sep 09, 2019
Financial Measures handout
Economic Value Creation
Supplemental Readings, Chapter 2, "Value Creation and Appropriation"
Frank Rothaermel, Chapter 5, pages 117-122 "Economc Value Creation"
Bertrand and Cournot
Bertrand and Cournot - Two models of oligopolostic competition. THIS READING IS OPTIONAL
Class 3, Sep 16, 2019
Generic strategies
Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans"
Supplemental Readings, Chapter 7, "Generic Strategies"
Profitability, Scale and Learning
Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important?
Accounting exercise
Accounting exercise
Class 4, Sep 23, 2019
Industry Analysis
Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups"
Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press
Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces"
Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers"
Exide case (up to "Manufacturing, Employees, and Facilities")
Class 5, Sep 30, 2019
The Resource Based View of the Firm
Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies"
Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
The Air Express Industry
Airborne Express in 2002
TeleDanmark in 1995
360 Evaluation #1
Class 6, Oct 07, 2019
The Resource Based View of the Firm
Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies"
Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
Nucor
Class 7, Oct 14, 2019
Mid-term exam
Business Assessment Test (BAT)
Class 8, Oct 21, 2019
Business models
Frank Rothaermel, Chapter 5, page 129 "Popular Business Models"
Frank Rothaermel, Case: "Barnes & Noble vs Amazon"
Dixons - Dealing with on-line retailing
360 Evaluation #2
Class 9, Oct 28, 2019
Diversification
Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market"
First Grayhound, Then Grayhound Dial, Then Dial...
Case "Sony vs. Apple: Whatever Happened to Sony?"
Class 10, Nov 04, 2019
Acquisitions
Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances"
The Hanson Trust
Honda and Triumph (pt 1)
Vertical Integration and Transaction Cost Economics (TCE)
Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm"
Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain"
Supplemental Readings, Chapter 8, "Transaction Cost Economics"
Vertical Integration and Transaction Cost Economics (TCE)
Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm"
Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain"
Supplemental Readings, Chapter 8, "Transaction Cost Economics"
Swiss watchmakers - Time is money
Class 11, Nov 18, 2019
The Home Video Game Industry: From Pong to X-box
Network Externalities
360 Evaluation #3
Class 12, Nov 25, 2019
Case "Google Inc.: Figuring Out What to do with China"
AI research paper - initial draft
Class 13, Dec 02, 2019
AI research paper - initial draft
Class 14, Dec 09, 2019
AI research paper - final version
360 Evaluation #4
Final presentation slides - due the day before the presentation
Class 15, Dec 16, 2019
Final exam - part 1 (~75 minutes)
Final exam - part 2 (~60 minutes)