Welcome to strategy.sjsu.edu

Reading material

Class 1, Aug 26, 2019
Buy the book - “Strategic Management 3rd edition Concepts and Cases”
Download - “Supplemental Readings in Strategy”
Download - Business Policy Game manual
Class 2, Sep 09, 2019
Financial Measures handout
Supplemental Readings, Chapter 2, "Value Creation and Appropriation"
Frank Rothaermel, Chapter 5, pages 117-122 "Economc Value Creation"
Bertrand and Cournot - Two models of oligopolostic competition. THIS READING IS OPTIONAL
Class 3, Sep 16, 2019
Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans"
Supplemental Readings, Chapter 7, "Generic Strategies"
Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important?
Accounting exercise
Class 4, Sep 23, 2019
Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups"
Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press
Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces"
Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers"
Exide case (up to "Manufacturing, Employees, and Facilities")
Class 5, Sep 30, 2019
Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies"
Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
The Air Express Industry
Airborne Express in 2002
TeleDanmark in 1995
Class 6, Oct 07, 2019
Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies"
Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
Nucor
Class 7, Oct 14, 2019
Class 8, Oct 21, 2019
Frank Rothaermel, Chapter 5, page 129 "Popular Business Models"
Frank Rothaermel, Case: "Barnes & Noble vs Amazon"
Dixons - Dealing with on-line retailing
Class 9, Oct 28, 2019
Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market"
First Grayhound, Then Grayhound Dial, Then Dial...
Case "Sony vs. Apple: Whatever Happened to Sony?"
Class 10, Nov 04, 2019
Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances"
The Hanson Trust
Honda and Triumph (pt 1)
Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm"
Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain"
Supplemental Readings, Chapter 8, "Transaction Cost Economics"
Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm"
Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain"
Supplemental Readings, Chapter 8, "Transaction Cost Economics"
Swiss watchmakers - Time is money
Class 11, Nov 18, 2019
The Home Video Game Industry: From Pong to X-box
Class 12, Nov 25, 2019
Case "Google Inc.: Figuring Out What to do with China"
Class 13, Dec 02, 2019
Class 14, Dec 09, 2019
Class 15, Dec 16, 2019