Aug 26th, 2019 (Monday)
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1. Introduction to the Course and the Simulation
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To prepare:
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Buy the book - “Strategic Management 3rd edition Concepts and Cases” Download - “Supplemental Readings in Strategy” Download - Business Policy Game manual
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Class agenda:
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Purpose and learing goals Information you will need- Text book - On-line, customized version of Frank Rothaermel’s book “Strategic Management 3rd edition Concepts and Cases”
- Other required reading - accumulated handouts in “Supplemental Readings in Strategy”
- Cases
Simulation: The Business Policy Game SimulationExamsResearch paperSubmitting assignments using CanavasGradingTeamsIntrodution to the Business Policy Game- Key functions
- Sales & marketing, demand forcasting
- Production and operations management, scheduling and capacity planning
- Accounting, financing and cash flow management
Software interfaceMarketing mixDemand forecastingFour ‘quick fire’ quartersDecision Schedule |
Sep 9th, 2019 (Monday)
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2. Foundational Corner-stones
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To prepare:
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Financial Measures handout Bertrand and Cournot - Two models of oligopolostic competition. THIS READING IS OPTIONAL
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Class agenda:
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The Income ( ‘P & L’ ) StatementLecture / discussion – Bertrand and Cournot
- The Demand Curve
- Bertrand’s model
- Cournot’s model
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Presentation slides:
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Bertrand and Cournot
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Sep 16th, 2019 (Monday)
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3. Generic Strategies, Scale and Learning
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To prepare:
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Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans" Supplemental Readings, Chapter 7, "Generic Strategies" Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important? Accounting exercise
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Class agenda:
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Lecture / discussion – Generic strategies
Video – Fiat Chrysler Warren Plant Press ~ 00:10-01:00. 02:11-02:22
Video – Redbull Racing - Four wheel tire change
Lecture / discussion – Profitability, Scale and Learning
In-class exercise – Accounting exercise
( download the questions here: Accounting exercise
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Presentation slides:
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Generic strategies Profitability, Scale and Learning
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Assignments due:
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Accounting exercise
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Sep 23rd, 2019 (Monday)
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4. Industry and External Analysis
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To prepare:
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Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups" Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces" Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers" Exide case (up to "Manufacturing, Employees, and Facilities")
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Class agenda:
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External AnalysisNegotiation exerciseCase discussion – Exide case (up to "Manufacturing, Employees, and Facilities")
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Presentation slides:
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Industry Analysis
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Sep 30th, 2019 (Monday)
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5. Internal Firm Analysis - The Resource Based View
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To prepare:
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Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies" Supplemental Readings in Strategy, Chapter 6, "The Resource Based View" The Air Express Industry Airborne Express in 2002 TeleDanmark in 1995
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Class agenda:
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Internal AnalysisPlease read The Air Express Industry
for the industry background to Airborne Express caseCase discussion – Airborne Express in 2002
Anecdotal evidence – TeleDanmark in 1995
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Presentation slides:
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The Resource Based View of the Firm
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Assignments due:
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360 Evaluation #1
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Oct 7th, 2019 (Monday)
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6. Internal Firm Analysis - The Resource Based View Continued
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To prepare:
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Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies" Supplemental Readings in Strategy, Chapter 6, "The Resource Based View" Nucor
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Class agenda:
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Internal AnalysisCase discussion – Nucor in 2001
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Presentation slides:
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The Resource Based View of the Firm
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Oct 14th, 2019 (Monday)
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7. Mid-tem Exam and BAT
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Class agenda:
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Mid-term exam
1 ¼ hours, open book Use the link below to submit your answer.
Business Assessment Test (BAT)
1 ¼ hours, closed book
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Assignments due:
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Mid-term exam Business Assessment Test (BAT)
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Oct 21st, 2019 (Monday)
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8. Exam review and Business Models
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To prepare:
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Frank Rothaermel, Chapter 5, page 129 "Popular Business Models" Frank Rothaermel, Case: "Barnes & Noble vs Amazon" Dixons - Dealing with on-line retailing
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Class agenda:
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Team exercise / peer feedback on mid-term Lecture / discussion – Business models
Case discussion – Frank Rothaermel, Case: "Barnes & Noble vs Amazon"
Case discussion – Dixons - Dealing with on-line retailing
Focus on what Dixons did to combat the threat from on-line retailing.
What were the key components of its strategy? What is the key to Dixons' new business model? |
Presentation slides:
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Business models
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Assignments due:
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360 Evaluation #2
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Oct 28th, 2019 (Monday)
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9. Diversification
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To prepare:
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Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market" First Grayhound, Then Grayhound Dial, Then Dial... Case "Sony vs. Apple: Whatever Happened to Sony?"
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Class agenda:
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Lecture / discussion – Diversification
Case discussion – First Grayhound, Then Grayhound Dial, Then Dial...
If time permits...Case discussion – Case "Sony vs. Apple: Whatever Happened to Sony?"
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Presentation slides:
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Diversification
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Nov 4th, 2019 (Monday)
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10. Acquisition and Vertical Integration
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To prepare:
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Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances" The Hanson Trust Honda and Triumph (pt 1) Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm" Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain" Supplemental Readings, Chapter 8, "Transaction Cost Economics" Swiss watchmakers - Time is money
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Class agenda:
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Lecture / discussion – Acquisitions
Case discussion – The Hanson Trust
Case discussion – Honda and Triumph (pt 1)
Lecture / discussion – Vertical Integration and Transaction Cost Economics (TCE)
Case discussion – Swiss watchmakers - Time is money
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Presentation slides:
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Acquisitions Vertical Integration and Transaction Cost Economics (TCE)
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Nov 18th, 2019 (Monday)
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11. Network Externalities
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To prepare:
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The Home Video Game Industry: From Pong to X-box
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Class agenda:
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Case discussion – The Home Video Game Industry: From Pong to X-box
Lecture / discussion – Network Externalities
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Presentation slides:
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Network Externalities
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Assignments due:
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360 Evaluation #3
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Nov 25th, 2019 (Monday)
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12. Corporate Social Responsibility and Final Review
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To prepare:
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Case "Google Inc.: Figuring Out What to do with China"
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Class agenda:
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Case discussion – Case "Google Inc.: Figuring Out What to do with China"
Review of key ideas from this course- The Demand Curve, Monopoly and Oligopoly Profit Maximization
- Value Creation and Appropriation (VPC), Consumer and Producer Surplus
- Industry Analysis - Porter's model
- The Resrouce Based View
- Generic Strategies
- Diversification
- Corporate Acquisitions
- Cash flow valuation
- Vertical Integration and TCE
- Financial accounting (P&L, Balance sheet)
- Present value calculation
- Network effects
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Assignments due:
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AI research paper - initial draft
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Dec 2nd, 2019 (Monday)
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13. Artificial Intelliegence
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To prepare:
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Other Peoples Money Speeches
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Class agenda:
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Guest speaker – Harlan Findley, Director of Strategy Planning and Analysis, People Operations, GoogleDiscussion – Other Peoples Money Speeches
Watch the speeches (there is a transcript in the link above) and answer the assignment questions.
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Dec 9th, 2019 (Monday)
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14. Presentations
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Class agenda:
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Presentation of your research paper Imagine this to be a presentation to a business audience not from the indsutry that is the focus of your research and not directly involved with artificial intelligence. For example, it might be a group of business journalists or a Rotary Club meeting. - Each team has 20 minutes including time for questions
- Each team member should present for about the same amount of time
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Assignments due:
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360 Evaluation #4 Final presentation slides - due the day before the presentation
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Dec 16th, 2019 (Monday)
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15. Final Exam
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Class agenda:
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Part 1 - 5:15pm - 6:30pm
~1 ¼ hours, open book
Use the Canvas assignment link below to submit your answers.
Part 2 - 6:30pm - 7:30pm
~1 hour, open book
Use the Canvas assignment links below for the questions and to to upload a word document with your answers.
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Assignments due:
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Final exam - part 1 (~75 minutes) Final exam - part 2 (~60 minutes)
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