Welcome to strategy.sjsu.edu

List of all links (slides in green, readings in blue, assignments in red ) by class

Class 1, Jan 27, 2020
Buy the book - “Strategic Management 3rd edition Concepts and Cases”
Download - “Supplemental Readings in Strategy”
Download - Business Policy Game manual
Class 2, Feb 03, 2020
Financial Measures handout
Economic Value Creation
Supplemental Readings, Chapter 2, "Value Creation and Appropriation"
Frank Rothaermel, Chapter 5, pages 117-122 "Economc Value Creation"
Bertrand and Cournot
Bertrand and Cournot - Two models of oligopolostic competition. THIS READING IS OPTIONAL
Forecasting quantities
Class 3, Feb 10, 2020
Generic strategies
Supplemental Readings, Chapter 7, "Generic Strategies"
Profitability, Scale and Learning
Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important?
Class 4, Feb 17, 2020
Industry Analysis
Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press
Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces"
Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers"
Exide case (up to "Manufacturing, Employees, and Facilities")
Class 5, Feb 24, 2020
The Resource Based View of the Firm
Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
The Air Express Industry
Airborne Express in 2002
Class 6, Mar 02, 2020
The Resource Based View of the Firm
Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
Nucor in 2001
TeleDanmark in 1995
Class 7, Mar 09, 2020
Mid-term exam
Business Assessment Test (BAT)
Class 8, Mar 16, 2020
Business models
Frank Rothaermel, Chapter 5, page 129 "Popular Business Models"
Frank Rothaermel, Case: "Barnes & Noble vs Amazon"
Dixons - Dealing with on-line retailing
360 Evaluation #1
Class 9, Mar 23, 2020
Diversification
Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market"
First Grayhound, Then Grayhound Dial, Then Dial...
Case "Sony vs. Apple: Whatever Happened to Sony?"
Class 10, Mar 30, 2020
Class 11, Apr 06, 2020
Acquisitions
Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances"
The Hanson Trust
Honda and Triumph (pt 1)
Vertical Integration and Transaction Cost Economics (TCE)
Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm"
Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain"
Supplemental Readings, Chapter 8, "Transaction Cost Economics"
Vertical Integration and Transaction Cost Economics (TCE)
Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm"
Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain"
Supplemental Readings, Chapter 8, "Transaction Cost Economics"
Swiss watchmakers - Time is money
Class 12, Apr 13, 2020
The Home Video Game Industry: From Pong to X-box
Network Externalities
360 Evaluation #2
Class 13, Apr 20, 2020
Case "Google Inc.: Figuring Out What to do with China"
AI research paper - initial draft
Class 14, Apr 27, 2020
Other Peoples Money Speeches
Class 15, May 04, 2020
AI research paper - final version
360 Evaluation #3
Final presentation slides - due the day before the presentation
Class 16, May 11, 2020
Final exam - part 1 (~75 minutes)
Final exam - part 2 (~60 minutes)