Room | BBC 130 | |
Day | Thursday | |
Time | 6pm-8:45pm | |
Instructor: | Simon Rodan | |
Office: | BT 457 | |
Office Hours: | Thursday, 4:15pm-5:45pm | |
Email: | simon.rodan@sjsu.edu |
Course Description
Integrative capstone seminar analyzing inter-relationships of managerial decisions/actions within and between the firm and its environment. Applies multi-disciplinary techniques to diagnose and recommend actions appropriate to specific company situations, using case method.
Prerequisites: COMM 100W or ENGL 100WB or LLD 100WB. The course is restricted to graduating seniors only.
Program Level Learning Objectives
Course Learning Objectives
By the end of the course students should be able to demonstrate an ability to:Required Reading
There are two required readings for this course.
The first is Rothaermel, Frank, Strategic Management: Concepts and Cases, 3rd Edition. ISBN: 9781307327465.
This is a customized version of the book, tailored specifically for this class. It is cheaper than buying the complete book (we will be using only a few of the cases from the complete book and removing them in this custom text reduces its cost significantly). Importantly, it contains additional case material that you won't find in the "off-the-shelf" version.
Follow this link to buy the book
If you do not get this on-line text and instead use a used copy of the book without the additional cases, here are links to the cases you will need to buy seperately:
The second is a collection of handouts, “Supplemental Readings in Strategy” which you can download here.
Evaluation
Class contribution (5%) At the end of the semseter, I make an assessment of the contribution you have made to the plenary class discussions. I tend to ask questions of the class as a whole and will rarely call on you individually to answer a question; so it is up to you to volunteer information. At a minimum, you must show that you have prepared for the class. Beyond knowing basic facts about the case, I will look for your ability to think logically and to connect the different theories we look at to the case material.
Exams (35%) There is one mid-term exam and a final which will respectively count for 15% and 20% of your course grade. The exams will generally require either short answers or a single short essay based on a 3-4 page fictional case. Spelling and grammatical errors will reduce your grade.
Simulation (25%) Your grade in the simulation exercise will be based on:
In your business plan you should explain:
Similarly, in your presentation you should explain:
In your written reports and oral presentation clarity and straight-forwardness is infinitely preferable to spin and BS.
Typically teams should be three or four - larger than that leads to coordination problems which generally lead to poor finanical performance. The roles / functions that need to be undertaken are:
Peer 360 evaluation (15%) 4 times during the semester you will be asked to make an assessment of your team members’ contributions. Each assessment counts for 5% and the best 3 out ot 4 will be used in calculating your grade. You must complete your evaluation for your team’s assessment of your performance to be counted towards you grade.
Quizes and other exercises (20%) There will be occasional pop quizzes and in-class (or occasionally take-home) exercises.
Grading scheme
I do not use a fixed scale to assign final letter grades. Since exams may vary in difficulty from semester to semester and I often introduce new ones, a fixed scale would be unfair. My approach is to determine the grading scale approximately based on the highest and lowest total scores for the semester’s work. This means you are not penalized if I set a particularly hard exam. This is not a forced curve, but the ends of the scale are determined by the range in perfomance across all the evaluation dimensions mentioned above. Differently abled students should contact me if these evaluation procedures are not appropriate.
If you want to keep track of your scores during the semester do not use Canvas. Instead, use "Score View" to view your scores in the course.
Following a recent change in university policy, there are no extra credit assignments.
Aug 23rd, 2018 (Thursday) |
1. Introduction to the Course and the Simulation |
To prepare: | Buy the edited version of "Rothaermel: Strategic Management, 3rd edition" ISBN 9781307327465 Download - “Supplemental Readings in Strategy” Download - Business Policy Game manual |
Class agenda: |
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Aug 30th, 2018 (Thursday) |
2. Generic Strategies, Scale and Learning |
To prepare: | Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans" Supplemental Readings, Chapter 7, "Generic Strategies" Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important? |
Class agenda: | |
Presentation slides: | Generic strategies Profitability, Scale and Learning |
Sep 6th, 2018 (Thursday) |
3. Self-study |
To prepare: | Accounting exercise |
Class agenda: | |
Assignments due: | Financial accounting exercise |
Sep 13th, 2018 (Thursday) |
4. Sales Forecasting |
Class agenda: | |
Sep 20th, 2018 (Thursday) |
5. Industry and External Analysis |
To prepare: | Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups" Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces" Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers" Exide case (up to "Manufacturing, Employees, and Facilities") |
Class agenda: |
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Presentation slides: | Industry Analysis |
Sep 27th, 2018 (Thursday) |
6. Internal Firm Analysis - The Resource Based View |
To prepare: | Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies" Supplemental Readings in Strategy, Chapter 6, "The Resource Based View" TeleDanmark in 1995 The Air Express Industry Airborne Express in 2002 |
Class agenda: |
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Presentation slides: | The Resource Based View of the Firm |
Oct 4th, 2018 (Thursday) |
7. Internal Firm Analysis - The Resource Based View Continued |
To prepare: | Nucor in 2001 |
Class agenda: |
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Assignments due: | 360 Evaluation #1 |
Oct 11th, 2018 (Thursday) |
8. Mid-tem Exam |
Class agenda: | Use the link below to submit your answer. |
Assignments due: | Mid-term exam Goals / Metrics and Targets |
Oct 18th, 2018 (Thursday) |
9. Exam review and Business Models |
To prepare: | Frank Rothaermel, Chapter 5, page 129 "Popular Business Models" Frank Rothaermel, Case: "Barnes & Noble vs Amazon" Dixons - Dealing with on-line retailing |
Class agenda: | Focus on what Dixons did to combat the threat from on-line retailing.
What were the key components of its strategy? What is the key to Dixons' new business model? |
Presentation slides: | Business models |
Oct 25th, 2018 (Thursday) |
10. Diversification |
To prepare: | Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market" First Grayhound, Then Grayhound Dial, Then Dial... Case "Sony vs. Apple: Whatever Happened to Sony?" |
Class agenda: | If time permits... |
Presentation slides: | Diversification |
Assignments due: | 360 Evaluation #2 |
Nov 1st, 2018 (Thursday) |
11. Acquisition and Vertical Integration |
To prepare: | Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances" The Hanson Trust Honda and Triumph (pt 1) Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm" Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain" Supplemental Readings, Chapter 8, "Transaction Cost Economics" Swiss watchmakers - Time is money |
Class agenda: | |
Presentation slides: | Acquisitions Vertical Integration and Transaction Cost Economics (TCE) |
Nov 8th, 2018 (Thursday) |
12. AACSB Accreditation Assessment |
Class agenda: | Today's class is being devoted to assessment. Every 5 years, our College has to report to the AACSB, the accrediting agency for buinsess degree programs, on how it is improving in its mission. One of the College's goals it to help students develop their critical thinking capabilities. In order to track how we are doing, we have to measure those skills. Today we are pilot testing two insturments, one or both of which will be used next semester to collec the data for submission to the AACSB
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Assignments due: | Critical Thinking Assessment - part 1 Critical Thinking Assessment - part 2 |
Nov 15th, 2018 (Thursday) |
13. Network Externalities |
To prepare: | The Home Video Game Industry: From Pong to X-box |
Class agenda: | |
Presentation slides: | Network Externalities |
Assignments due: | 360 Evaluation #3 |
Nov 22nd, 2018 (Thursday) |
14. Corporate Social Responsibility and Final Review |
To prepare: | Case "Google Inc.: Figuring Out What to do with China" |
Class agenda: |
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Nov 29th, 2018 (Thursday) |
15. Presentations |
Class agenda: | Imagine this to be a presentation to your board of directors. These are the poeple who hire (or fire) you as the company's managers. Their job is to ensure that you are doing the best possible job for the company's shareholders. Keep this in mind as you put your presentation together.
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Assignments due: | Video of presentation rehearsal (dry-run) 360 Evaluation #4 |
Dec 6th, 2018 (Thursday) |
16. Final Exam |
Class agenda: | |
Assignments due: | Final exam - part 1 (~60 minutes) Final exam - part 2 (~90 minutes) |