Welcome to strategy.sjsu.edu

Class schedule


Jan 27th, 2020
(Monday)
1. Introduction to the Course and the Simulation
To prepare: Buy the book - “Strategic Management 3rd edition Concepts and Cases”
Download - “Supplemental Readings in Strategy”
Download - Business Policy Game manual
Class agenda:
  • Purpose and learing goals
  • Information you will need
    • Text book - On-line, customized version of Frank Rothaermel’s book “Strategic Management 3rd edition Concepts and Cases”
    • Other required reading - accumulated handouts in “Supplemental Readings in Strategy”
    • Cases
  • Simulation: The Business Policy Game Simulation
  • Exams
  • Research paper
  • Submitting assignments using Canavas
  • Grading
  • Teams
  • Introdution to the Business Policy Game
    • Key functions
      • Sales & marketing, demand forcasting
      • Production and operations management, scheduling and capacity planning
      • Accounting, financing and cash flow management
    • Software interface
    • Marketing mix
    • Demand forecasting
  • Four ‘quick fire’ quarters
  • Decision Schedule
  • Feb 3rd, 2020
    (Monday)
    2. Foundational Corner-stones
    To prepare: Financial Measures handout
    Bertrand and Cournot - Two models of oligopolostic competition. THIS READING IS OPTIONAL
    Class agenda:
  • The Income ( ‘P & L’ ) Statement
  • Lecture / discussion – Bertrand and Cournot
    • The Demand Curve
    • Bertrand’s model
    • Cournot’s model
  • Presentation slides: Bertrand and Cournot
    Feb 10th, 2020
    (Monday)
    3. Generic Strategies, Scale and Learning
    To prepare: Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans"
    Supplemental Readings, Chapter 7, "Generic Strategies"
    Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important?
    Accounting exercise
    Class agenda:
  • Lecture / discussion – Generic strategies
  • Video – Fiat Chrysler Warren Plant Press ~ 00:10-01:00. 02:11-02:22
  • Video – Redbull Racing - Four wheel tire change
  • Lecture / discussion – Profitability, Scale and Learning
  • In-class exercise – Accounting exercise ( download the questions here: Accounting exercise )
  • Presentation slides: Generic strategies
    Profitability, Scale and Learning
    Assignments due: Accounting exercise
    Feb 17th, 2020
    (Monday)
    4. Industry and External Analysis
    To prepare: Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups"
    Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press
    Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces"
    Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers"
    Exide case (up to "Manufacturing, Employees, and Facilities")
    Class agenda:
  • External Analysis
  • Negotiation exercise
  • Case discussion – Exide case (up to "Manufacturing, Employees, and Facilities")
  • Presentation slides: Industry Analysis
    Feb 24th, 2020
    (Monday)
    5. Internal Firm Analysis - The Resource Based View
    To prepare: Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies"
    Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
    The Air Express Industry
    Airborne Express in 2002
    TeleDanmark in 1995
    Class agenda:
  • Internal Analysis
  • Please read The Air Express Industry for the industry background to Airborne Express case
  • Case discussion – Airborne Express in 2002
  • Anecdotal evidence – TeleDanmark in 1995
  • Presentation slides: The Resource Based View of the Firm
    Assignments due: 360 Evaluation #1
    Mar 2nd, 2020
    (Monday)
    6. Internal Firm Analysis - The Resource Based View Continued
    To prepare: Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies"
    Supplemental Readings in Strategy, Chapter 6, "The Resource Based View"
    Nucor
    Class agenda:
  • Internal Analysis
  • Case discussion – Nucor in 2001
  • Presentation slides: The Resource Based View of the Firm
    Mar 9th, 2020
    (Monday)
    7. Mid-tem Exam and BAT
    Class agenda:

  • Mid-term exam
    1 ¼ hours, open book
    Use the link below to submit your answer.
     
  • Assignments due: Mid-term exam