Class schedule

Aug 26^th, 2019 (Monday)	1. Introduction to the Course and the Simulation
To prepare:	Buy the book - “Strategic Management 3rd edition Concepts and Cases” Download - “Supplemental Readings in Strategy” Download - Business Policy Game manual
Class agenda:	Purpose and learing goals Information you will need Text book - On-line, customized version of Frank Rothaermel’s book “Strategic Management 3rd edition Concepts and Cases” Other required reading - accumulated handouts in “Supplemental Readings in Strategy” Cases Simulation: The Business Policy Game Simulation Exams Research paper Submitting assignments using Canavas Grading Teams Introdution to the Business Policy Game Key functions Sales & marketing, demand forcasting Production and operations management, scheduling and capacity planning Accounting, financing and cash flow management Software interface Marketing mix Demand forecasting Four ‘quick fire’ quarters Decision Schedule
Sep 9^th, 2019 (Monday)	2. Foundational Corner-stones
To prepare:	Financial Measures handout Bertrand and Cournot - Two models of oligopolostic competition. THIS READING IS OPTIONAL
Class agenda:	The Income ( ‘P & L’ ) Statement Lecture / discussion – Bertrand and Cournot The Demand Curve Bertrand’s model Cournot’s model
Presentation slides:	Bertrand and Cournot
Sep 16^th, 2019 (Monday)	3. Generic Strategies, Scale and Learning
To prepare:	Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans" Supplemental Readings, Chapter 7, "Generic Strategies" Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important? Accounting exercise
Class agenda:	Lecture / discussion – Generic strategies Video – Fiat Chrysler Warren Plant Press ~ 00:10-01:00. 02:11-02:22 Video – Redbull Racing - Four wheel tire change Lecture / discussion – Profitability, Scale and Learning In-class exercise – Accounting exercise ( download the questions here: Accounting exercise )
Presentation slides:	Generic strategies Profitability, Scale and Learning
Assignments due:	Accounting exercise
Sep 23^rd, 2019 (Monday)	4. Industry and External Analysis
To prepare:	Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups" Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces" Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers" Exide case (up to "Manufacturing, Employees, and Facilities")
Class agenda:	External Analysis Lecture / discussion – Industry Analysis Negotiation exercise Case discussion – Exide case (up to "Manufacturing, Employees, and Facilities")
Presentation slides:	Industry Analysis
Sep 30^th, 2019 (Monday)	5. Internal Firm Analysis - The Resource Based View
To prepare:	Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies" Supplemental Readings in Strategy, Chapter 6, "The Resource Based View" The Air Express Industry Airborne Express in 2002 TeleDanmark in 1995
Class agenda:	Internal Analysis Lecture / discussion – The Resource Based View of the Firm Please read The Air Express Industry for the industry background to Airborne Express case Case discussion – Airborne Express in 2002 Anecdotal evidence – TeleDanmark in 1995
Presentation slides:	The Resource Based View of the Firm
Assignments due:	360 Evaluation #1
Oct 7^th, 2019 (Monday)	6. Internal Firm Analysis - The Resource Based View Continued
To prepare:	Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies" Supplemental Readings in Strategy, Chapter 6, "The Resource Based View" Nucor
Class agenda:	Internal Analysis Lecture / discussion – The Resource Based View of the Firm Case discussion – Nucor in 2001
Presentation slides:	The Resource Based View of the Firm
Oct 14^th, 2019 (Monday)	7. Mid-tem Exam and BAT
Class agenda:	Mid-term exam 1 ¼ hours, open book Use the link below to submit your answer. Business Assessment Test (BAT) 1 ¼ hours, closed book
Assignments due:	Mid-term exam Business Assessment Test (BAT)
Oct 21^st, 2019 (Monday)	8. Exam review and Business Models
To prepare:	Frank Rothaermel, Chapter 5, page 129 "Popular Business Models" Frank Rothaermel, Case: "Barnes & Noble vs Amazon" Dixons - Dealing with on-line retailing
Class agenda:	Team exercise / peer feedback on mid-term Lecture / discussion – Business models Case discussion – Frank Rothaermel, Case: "Barnes & Noble vs Amazon" Case discussion – Dixons - Dealing with on-line retailing Focus on what Dixons did to combat the threat from on-line retailing. What were the key components of its strategy? What is the key to Dixons' new business model?
Presentation slides:	Business models
Assignments due:	360 Evaluation #2
Oct 28^th, 2019 (Monday)	9. Diversification
To prepare:	Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market" First Grayhound, Then Grayhound Dial, Then Dial... Case "Sony vs. Apple: Whatever Happened to Sony?"
Class agenda:	Lecture / discussion – Diversification Case discussion – First Grayhound, Then Grayhound Dial, Then Dial... If time permits... Case discussion – Case "Sony vs. Apple: Whatever Happened to Sony?"
Presentation slides:	Diversification
Nov 4^th, 2019 (Monday)	10. Acquisition and Vertical Integration
To prepare:	Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances" The Hanson Trust Honda and Triumph (pt 1) Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm" Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain" Supplemental Readings, Chapter 8, "Transaction Cost Economics" Swiss watchmakers - Time is money
Class agenda:	Lecture / discussion – Acquisitions Case discussion – The Hanson Trust Case discussion – Honda and Triumph (pt 1) Lecture / discussion – Vertical Integration and Transaction Cost Economics (TCE) Case discussion – Swiss watchmakers - Time is money
Presentation slides:	Acquisitions Vertical Integration and Transaction Cost Economics (TCE)
Nov 18^th, 2019 (Monday)	11. Network Externalities
To prepare:	The Home Video Game Industry: From Pong to X-box
Class agenda:	Case discussion – The Home Video Game Industry: From Pong to X-box Lecture / discussion – Network Externalities
Presentation slides:	Network Externalities
Assignments due:	360 Evaluation #3
Nov 25^th, 2019 (Monday)	12. Corporate Social Responsibility and Final Review
To prepare:	Case "Google Inc.: Figuring Out What to do with China"
Class agenda:	Case discussion – Case "Google Inc.: Figuring Out What to do with China" Review of key ideas from this course The Demand Curve, Monopoly and Oligopoly Profit Maximization Value Creation and Appropriation (VPC), Consumer and Producer Surplus Industry Analysis - Porter's model The Resrouce Based View Generic Strategies Diversification Corporate Acquisitions Cash flow valuation Vertical Integration and TCE Financial accounting (P&L, Balance sheet) Present value calculation Network effects
Assignments due:	AI research paper - initial draft
Dec 2^nd, 2019 (Monday)	13. Artificial Intelliegence
To prepare:	Other Peoples Money Speeches
Class agenda:	Guest speaker – Harlan Findley, Director of Strategy Planning and Analysis, People Operations, Google Discussion – Other Peoples Money Speeches Watch the speeches (there is a transcript in the link above) and answer the assignment questions.
Dec 9^th, 2019 (Monday)	14. Presentations
Class agenda:	Presentation of your research paper Imagine this to be a presentation to a business audience not from the indsutry that is the focus of your research and not directly involved with artificial intelligence. For example, it might be a group of business journalists or a Rotary Club meeting. Each team has 20 minutes including time for questions Each team member should present for about the same amount of time
Assignments due:	360 Evaluation #4 Final presentation slides - due the day before the presentation
Dec 16^th, 2019 (Monday)	15. Final Exam
Class agenda:	Part 1 - 5:15pm - 6:30pm ~1 ¼ hours, open book Use the Canvas assignment link below to submit your answers. Part 2 - 6:30pm - 7:30pm ~1 hour, open book Use the Canvas assignment links below for the questions and to to upload a word document with your answers.
Assignments due:	Final exam - part 1 (~75 minutes) Final exam - part 2 (~60 minutes)