Class schedule

Aug 23^rd, 2018 (Thursday)	1. Introduction to the Course and the Simulation
To prepare:	Buy the edited version of "Rothaermel: Strategic Management, 3rd edition" ISBN 9781307327465 Download - “Supplemental Readings in Strategy” Download - Business Policy Game manual
Class agenda:	Information you will need Text book - On-line, customized version of Frank Rothaermel’s book “Strategic Management 3rd edition Concepts and Cases” Other required reading - accumulated handouts in “Supplemental Readings in Strategy” Cases Culminating Experience: The Business Policy Game Simulation Assignments and Exams Sumitting assignments using Canavas (not for score summary) Grading Teams Introdution to the Business Policy Game Key functions Sales & marketing, demand forcasting Production and operations management, scheduling and capacity planning Accounting, financing and cash flow management Software interface Marketing mix Demand forecasting Four ‘quick fire’ quarters Decision Schedule Quick run-through of the 360 evaluation interface
Aug 30^th, 2018 (Thursday)	2. Generic Strategies, Scale and Learning
To prepare:	Rothaermel, Chapter 6 "Business Strategy: Differentiation, Cost Leadership, and Blue Oceans" Supplemental Readings, Chapter 7, "Generic Strategies" Rothaermel, Chapter 1 "What Is Strategy, and Why Is It Important?
Class agenda:	Lecture / discussion – Generic strategies Video – Fiat Chrysler Warren Plant Press ~ 00:10-01:00. 02:11-02:22 Lecture / discussion – Profitability, Scale and Learning
Presentation slides:	Generic strategies Profitability, Scale and Learning
Sep 6^th, 2018 (Thursday)	3. Self-study
To prepare:	Accounting exercise
Class agenda:	Review what you have learned about financial accounting statements from your B20 class Use this to solve the problems in the "Accounting" exercise In-class exercise – Financial accounting exercise ( download the questions here: Accounting exercise )
Assignments due:	Financial accounting exercise
Sep 13^th, 2018 (Thursday)	4. Sales Forecasting
Class agenda:	What should we be forecasting? Factors that affect sales Seasonality Building a one quarter model Extending to a 12 quarter forecast
Sep 20^th, 2018 (Thursday)	5. Industry and External Analysis
To prepare:	Frank Rothaermel, Chapter 3 "External Analysis: Industry Structure, Competitive Forces, and Strategic Groups" Chapter 1, “Competitive Strategy”, Porter, M. E. (1980), Free Press Supplemental Readings in Strategy: Chapter 4 "Porter's 5 forces" Supplemental Readings in Strategy: Chapter 5 "More on Bargaining Power of Buyers" Exide case (up to "Manufacturing, Employees, and Facilities")
Class agenda:	External Analysis Lecture / discussion – Industry Analysis Negotiation exercise Case discussion – Exide case (up to "Manufacturing, Employees, and Facilities")
Presentation slides:	Industry Analysis
Sep 27^th, 2018 (Thursday)	6. Internal Firm Analysis - The Resource Based View
To prepare:	Frank Rothaermel, Chapter 4 "Internal Analysis: Resources, Capabilities, and Core Competencies" Supplemental Readings in Strategy, Chapter 6, "The Resource Based View" TeleDanmark in 1995 The Air Express Industry Airborne Express in 2002
Class agenda:	Internal Analysis Lecture / discussion – The Resource Based View of the Firm Anecdotal evidence – TeleDanmark in 1995 Please read The Air Express Industry for the industry background to Airborne Express case Case discussion – Airborne Express in 2002
Presentation slides:	The Resource Based View of the Firm
Oct 4^th, 2018 (Thursday)	7. Internal Firm Analysis - The Resource Based View Continued
To prepare:	Nucor in 2001
Class agenda:	Case discussion – Nucor in 2001 Simulation - status review 5 miunte consultation with each group demonstrating forecasting model and accuracy
Assignments due:	360 Evaluation #1
Oct 11^th, 2018 (Thursday)	8. Mid-tem Exam
Class agenda:	2 ½ hours, open book Use the link below to submit your answer. Submit 2 page goals statements. Explain your braod goal(s), what metrics you will us to measure your progress and what your target is for each metric for Y5Q4, Y6Q4 and Y7Q4
Assignments due:	Mid-term exam Goals / Metrics and Targets
Oct 18^th, 2018 (Thursday)	9. Exam review and Business Models
To prepare:	Frank Rothaermel, Chapter 5, page 129 "Popular Business Models" Frank Rothaermel, Case: "Barnes & Noble vs Amazon" Dixons - Dealing with on-line retailing
Class agenda:	Md-term review Lecture / discussion – Business models Case discussion – Frank Rothaermel, Case: "Barnes & Noble vs Amazon" Case discussion – Dixons - Dealing with on-line retailing Focus on what Dixons did to combat the threat from on-line retailing. What were the key components of its strategy? What is the key to Dixons' new business model?
Presentation slides:	Business models
Oct 25^th, 2018 (Thursday)	10. Diversification
To prepare:	Frank Rothaermel, Chapter 8.4 "Corporate Diversification: Expanding Beyond a Single Market" First Grayhound, Then Grayhound Dial, Then Dial... Case "Sony vs. Apple: Whatever Happened to Sony?"
Class agenda:	Lecture / discussion – Diversification Case discussion – First Grayhound, Then Grayhound Dial, Then Dial... If time permits... Case discussion – Case "Sony vs. Apple: Whatever Happened to Sony?"
Presentation slides:	Diversification
Assignments due:	360 Evaluation #2
Nov 1^st, 2018 (Thursday)	11. Acquisition and Vertical Integration
To prepare:	Frank Rothaermel, Chapter 9 "Corporate Strategy: Mergers and Acquisitions, Strategic Alliances" The Hanson Trust Honda and Triumph (pt 1) Frank Rothaermel, Chapter 8.2 "8.2 The Boundaries of the Firm" Frank Rothaermel, Chapter 8.2 "8.3 Vertical Integration along the Industry Value Chain" Supplemental Readings, Chapter 8, "Transaction Cost Economics" Swiss watchmakers - Time is money
Class agenda:	Lecture / discussion – Acquisitions Case discussion – The Hanson Trust Case discussion – Honda and Triumph (pt 1) Lecture / discussion – Vertical Integration and Transaction Cost Economics (TCE) Case discussion – Swiss watchmakers - Time is money
Presentation slides:	Acquisitions Vertical Integration and Transaction Cost Economics (TCE)
Nov 8^th, 2018 (Thursday)	12. AACSB Accreditation Assessment
Class agenda:	Today's class is being devoted to assessment. Every 5 years, our College has to report to the AACSB, the accrediting agency for buinsess degree programs, on how it is improving in its mission. One of the College's goals it to help students develop their critical thinking capabilities. In order to track how we are doing, we have to measure those skills. Today we are pilot testing two insturments, one or both of which will be used next semester to collec the data for submission to the AACSB Read the short Business Week article "Chain Saws Thrive Outside the Big Box". What was the strategic thinking behind Sam Wilson's decisions described in the first two paragraphs? What might you have done differently and why? Explain Stihl's strategy and how it differs from its competitors. Discuss the impact on manufacturers of the Big Box stores' approach. Individual exercise – Critical Thinking Assessment - part 1 The second part of the class is to complete this assessment instrument. Complete this individual assignment – Critical Thinking Assessment - part 2
Assignments due:	Critical Thinking Assessment - part 1 Critical Thinking Assessment - part 2
Nov 15^th, 2018 (Thursday)	13. Network Externalities
To prepare:	The Home Video Game Industry: From Pong to X-box
Class agenda:	Case discussion – The Home Video Game Industry: From Pong to X-box Lecture / discussion – Network Externalities
Presentation slides:	Network Externalities
Assignments due:	360 Evaluation #3
Nov 22^nd, 2018 (Thursday)	14. Corporate Social Responsibility and Final Review
To prepare:	Case "Google Inc.: Figuring Out What to do with China"
Class agenda:	Case discussion – Case "Google Inc.: Figuring Out What to do with China" Review of key ideas from this course The Demand Curve, Monopoly and Oligopoly Profit Maximization Value Creation and Appropriation (VPC), Consumer and Producer Surplus Industry Analysis - Porter's model The Resrouce Based View Generic Strategies Diversification Corporate Acquisitions Cash flow valuation Vertical Integration and TCE Financial accounting (P&L, Balance sheet) Present value calculation Network effects
Nov 29^th, 2018 (Thursday)	15. Presentations
Class agenda:	Presentation of year 7 results Imagine this to be a presentation to your board of directors. These are the poeple who hire (or fire) you as the company's managers. Their job is to ensure that you are doing the best possible job for the company's shareholders. Keep this in mind as you put your presentation together. Each team has 30 minutes including time for questions Each team member must present for rougly the same amount of time Bring a hard copy of the slides (for the instructor)
Assignments due:	Video of presentation rehearsal (dry-run) 360 Evaluation #4
Dec 6^th, 2018 (Thursday)	16. Final Exam
Class agenda:	Part 1 - 5:15pm - 6:15pm 1 hour, open book Part 2 - 6:15pm - 7:45pm 1 ½ hours, open book Use the links below for access to the questions and to to submit your answers.
Assignments due:	Final exam - part 1 (~60 minutes) Final exam - part 2 (~90 minutes)